Brand building comes down to 3 things: soul, strategy, and style.
They’re like 3 legs of a stool; without one, you’ll fall… or at least teeter uncomfortably, struggling to find balance. (Hey, at least you’ll strengthen your abs?)
Over centuries of industrialization, we’ve lost sight of the first leg: soul. It’s been far more acceptable to talk about strategy and style; just scan any business or design magazine.
But the soul? – of you as the entrepreneur, and that of your business? – has fallen to the wayside.
You’ll notice you’re missing this leg of your stool through one (or many) of these symptoms:
burnout, resentment, misalignment, lost profits, stress, a revolving door of clients or employees, frustration, dissatisfaction… the list goes on.
Individually and collectively, we are suffering. These symptoms have become so commonplace, entire industries have been built to address them. We’ve become untethered from ourselves, our truth, and our purpose.
It’s time to address this, and the solution is simple:
soul first, then strategy, then style.
In that order.
Lay the foundation, construct the house, then decorate it.
In that order.
When you have a solid foundation, it’s a lot harder to get blown over by the winds of change.
When you are fully living your purpose, it’s a lot harder to get swayed by shiny objects and silver bullets.
Some of you may need to burn the whole house (AKA your business) to the ground; it was built on falsehoods.
Some of you may just need a renovation or a redecoration to better align the above-ground objects with the foundation.
Regardless of your status, it’s time to bring soul back into the conversation. To normalize the topic. To learn how to trust our intuition when it comes to business-building, and how essential alignment is across all layers.
Joyful, meaningful success is waiting for you on the other side.
Ready to uncover and align the soul, strategy & style of your business (or personal brand)?
At The Brand Capsule™ LIVE, I will guide you through weaving together these 3 core elements into a cohesive, workable strategy – the new North Star for your brand and business.
This isn’t any ordinary brand strategy. The Brand Capsule™is your declaration, foundation, and orientation, creating a cohesive foundation to inform your company’s marketing, sales, operations, and beyond.
Feeling like your business has veered off course, but you can't pinpoint where or why? Work through this audit to uncover what's out of alignment – and what to do about it.