Brand building comes down to 3 things: soul, strategy, and style. They’re like 3 legs of a stool; without one, you’ll fall… or at least teeter uncomfortably, struggling to find balance. (Hey, at least you’ll strengthen your abs?) Over centuries of industrialization, we’ve lost sight of the first leg: soul. It’s been far more acceptable […]
Feeling like your business has veered off course, but you can't pinpoint where or why? Work through this audit to uncover what's out of alignment – and what to do about it.