what is a cta?


Some of you might have landed here because you're in the middle of reading our manifesto. If so, we were being slightly facetious. But we do know that there are lots of people who don't know what a CTA is, too!

CTA is short for for "call to action," and typically in marketing messages there is at least one call to action. A few examples could be "click here to learn more," or "tag a friend in the comments below," or "double tap if you resonate." 

When planning your marketing, it's great to incorporate a CTA even if there is no direct sales result for you. What we mean by that is, it's not always about directing people to spend their money with you. It's about building a relationship, starting a conversation, building trust. A good rule of thumb is that one in five messages (whether that be on social, email marketing, or a blog) should have a sales-y CTA. The rest are more like micro transactions - they are getting people to take some sort of action on your content, so that eventually when you do ask for the sale, they are already used to clicking/liking/commenting on your posts!

Think of it this way: most successful dates aren't a result of someone asking someone else out within seconds of meeting them. Usually the pursuer will build rapport, flirt for a few weeks (/months/years), and give the subject their phone number before popping the big "will-you-go-on-a-date-with-me" question.

Think of your CTAs in that way. Make someone laugh, give them your number, see if they tell their friends about you, and only then can you pop the "will-you-work-with-me/buy-my-product" question.

Want some one-on-one help in crafting your messages to include a CTA? Head over here to book a call. (And yes, this too is a CTA.)