self-love is our business strategy


Entrepreneur life can be tough. Lately, I’ve been finding myself sick, tired, and burnt out… even though I’ve never felt more aligned in my business and life. We have more clarity than ever before, our clients are fucking magical, our network of friends and support make my heart explode, and we’re finding inspiration and ideas around every corner. And yet, my body is forcing me to slow down (it’s been trying to get this message across for a while).

One of the topics that I most LOVE to talk about is the interconnectedness between the entrepreneurial and spiritual journeys. (That’s why I believe this burnout has a spiritual purpose.) I find that the more I do my self-work (i.e. personal development, spiritual growth), the more my business grows and strengthens. And on the flip, I find that when there are challenges in my business, it’s because there’s something I have yet to heal/recognize/learn/unlearn in myself.

As I’ve been taking more time to rest, rejuvenate, and reconnect to my rhythm and intuition, the words of Charlie Chaplin’s poem have been echoing through my mind. I came across it about five years ago (before my entrepreneurial journey really began), but it’s taken on a whole new meaning for me now. I encourage you to read this poem twice - the first time, through the lens of your personal life. The second time, through the lens of your business.

As I Began to Love Myself

by Charlie Chaplin

As I began to love myself I found that anguish and emotional suffering are only warning signs that I was living against my own truth. Today, I know, this is “AUTHENTICITY”.

As I began to love myself I understood how much it can offend somebody if I try to force my desires on this person, even though I knew the time was not right and the person was not ready for it, and even though this person was me. Today I call it “RESPECT”.

As I began to love myself I stopped craving for a different life, and I could see that everything that surrounded me was inviting me to grow. Today I call it “MATURITY”.

As I began to love myself I understood that at any circumstance, I am in the right place at the right time, and everything happens at the exactly right moment. So I could be calm. Today I call it “SELF-CONFIDENCE”.

As I began to love myself I quit stealing my own time, and I stopped designing huge projects for the future. Today, I only do what brings me joy and happiness, things I love to do and that make my heart cheer, and I do them in my own way and in my own rhythm. Today I call it “SIMPLICITY”.

As I began to love myself I freed myself of anything that is no good for my health – food, people, things, situations, and everything that drew me down and away from myself. At first I called this attitude a healthy egoism. Today I know it is “LOVE OF ONESELF”.

As I began to love myself I quit trying to always be right, and ever since I was wrong less of the time. Today I discovered that is “MODESTY”.

As I began to love myself I refused to go on living in the past and worrying about the future. Now, I only live for the moment, where everything is happening. Today I live each day, day by day, and I call it “FULFILLMENT”.

As I began to love myself I recognized that my mind can disturb me and it can make me sick. But as I connected it to my heart, my mind became a valuable ally. Today I call this connection “WISDOM OF THE HEART”.

We no longer need to fear arguments, confrontations or any kind of problems with ourselves or others. Even stars collide, and out of their crashing new worlds are born. Today I know “THAT IS LIFE”!

HOW AMAZING IS THAT. As a team, we’ve been talking a lot about how we can simplify the business; to “only do what brings us joy and happiness, things we love to do and that make our hearts cheer, and we do them in our own way and in our own rhythm.” Because the nature of our work is highly creative, strategic, and relationship-based, it demands a lot of our energy. We want to show up the best way we can to our clients, to each other, and most importantly, to ourselves.


My High Performance coach, James Williams, told me today to create a self-care strategy that works alongside my business strategy. (Ironically enough, I made the below graphic a few months ago. Now it’s time to implement it!) Charlie’s poem is my starting point for this strategy — I’m looking at it line by line, thinking through how to integrate these concepts in a practical way.

self-love is our business strategy - studio co.creative

What I’ve noticed — the more space and nourishment I create in my schedule, the more my business flourishes. My best ideas, my flashes of inspiration, and my creative flow are 100% correlated to my level of self-love (because self-care is really just a practical application of self-love).

What does your self-care strategy look like? How can you keep self-love at the forefront of your life and your work? Drop a comment below; I’d love to know.

xo Robyn

If you want to dive further into this topic, we have a few (magical) things in the works. Send me a message to learn more.