The word “brand” (and the education and resources surrounding it) are still quite nuanced – it can mean different things to different people. This is why we want to share with you the two essential components of a brand to help set up you up for success in 2022 and beyond.
A digital marketing agency can be a very useful investment (i.e. crucial!) if and when your foundation is solid. Measure yourself with our simple checklist to determine whether your next step is digital marketing or core branding.
Should we be striving to create a “tried and true” scientific method to compel the soul? Even thinking about it makes me cringe and laugh uneasily. I think the human soul deserves more than a team of marketing suits and some seriously underhanded manipulation.
Feeling like your business has veered off course, but you can't pinpoint where or why? Work through this audit to uncover what's out of alignment – and what to do about it.