The word “brand” (and the education and resources surrounding it) are still quite nuanced – it can mean different things to different people. This is why we want to share with you the two essential components of a brand to help set up you up for success in 2022 and beyond.

A digital marketing agency can be a very useful investment (i.e. crucial!) if and when your foundation is solid. Measure yourself with our simple checklist to determine whether your next step is digital marketing or core branding.