This one’s for the mission-driven & the heart-centered, the leaders who care to live into their values and who believe that purpose and profit are not mutually exclusive.
You may have found yourself a bit off-track, unsure of how to pivot your brand, communicate your message, or align your team or offerings as you grow. You might not be fully clear on your vision or how big it could be. But you’re ready to go from your 1.0 to your 2.0, and to regain confidence and clarity in how you show up in the world. You want to reconnect with (and expand) your purpose – to do big things and make a big impact, because anything less would be a disservice to your dreams.
you struggle to articulate your true expertise & purpose (and you know you're missing out on income, impact, and recognition because of it)
Your marketing efforts feel haphazard and inconsistent, and you find yourself chasing shiny objects when it comes to tips & trends
your business isn't attracting your dream clients (and maybe you don't even know who they are in the first place)
you feel like you've outgrown the current iteration of your brand, website, and messaging – and you aren't sure how to re-align them
At some point along the entrepreneurial journey, your mission and vision will evolve. Your outer appearance will no longer match your inner purpose. It's uncomfortable, but it's a good sign: it means you're ready to step into the next level of clarity, of your identity, and ultimately, of your success.
Know how to systematically align your business and brand in a simple yet powerful way
Uncover the heart & soul of your business, and allow it to inform your strategy (allowing decision-making to be lighter and easier)
Communicate the essence of your brand – visually and verbally – so that designers, writers, and other creatives or team members can easily execute on your vision
Know how to connect your purpose with your dream clients' goals, helping them see you as the choice to help solve their problems
Our proven 3-step process has been designed to extract your wisdom, passion, and expertise, and synthesize it in a way that creates alignment, consistency, and meaningful results.
Knowing now who you are, what you do, why, and for whom, we can define your Brand Style. We want the outward portrayal of your brand to communicate the full brilliance of your business.
Next we get crystal clear on who your dream clients really are, and how your business's products & services are the natural bridge between your purpose and their desired transformation.
The first step to creating a truly authentic and resonant brand is to uncover the heart & soul – the purpose, vision, and values – of the business. This is where we go deep and dream big.
Now for the final step: you will be guided through synthesizing and refining all of the wonderful discovery you've done, resulting in your custom-tailored version of The Brand Capsule™ – a living, breathing document to guide the way for all strategic, branding, design, marketing, sales, communication, and operational decisions. And beyond that, you will be shown how to implement it across these layers of your business.
Your Capsule isn’t something to sit on a digital shelf only to be referenced at your annual planning meetings – this is the North Star for your entire business; something that you and your team (current or future) will reference on a daily basis as you make aligned decisions, charting the way to success.
Here we take all the goodness of your brand's Soul and Strategy and create clear guidelines for how it shows up in the world: what it wears (its Aesthetics), what it's called (its Name, including sub-brands and taglines), and how it speaks (its brand Voice).
Building a system that ensures consistency and cohesiveness, while expressing the true essence of the brand, is how impactful creative decisions can be made in your business.
Remaining rooted in the Soul of your business, we can strategically craft the mechanics of how it lives its purpose: who it's Serving, what its Offerings are, and what its Mission is.
By intimately understanding who your people are and how your business offerings connect with their values, we are able to position your brand to achieve its vision while creating resonance and results.
It would be impossible to create a strong strategy for a purpose-driven business without first connecting to its "why".
Our intention in Brand Soul is to explore and uncover the true essence of your business – its Purpose, Vision, and Values – in an expansive way. This is the hardest (heart-est) part of the process because it goes deep, but it will set the foundation for every decision that's to come.
Before we dive into the process, we must first set the context of what an aligned brand actually is.
This process isn’t just about achieving the end result of creating a strong brand – it is about teaching you how to think and operate in alignment with the heart and soul of your business and brand, and giving you the tools to make efficacious decisions as your business grows, pivots, and scales.
– Alisha O.
I am a numbers person and struggle to understand anything branding or marketing related. Robyn's depth of understanding is absolutely remarkable. Her ability to tease out what was truly important is a rare skill. Now I feel confident that my brand is truly reflective of who I am and what I do.
– Harpreet D.
Through this process, Robyn has really helped me explore and understand my purpose, myself, and my brand. She has been so pivotal in building the foundation for my entrepreneurial venture and has given me invaluable direction!
– Brittany V.
The Brand Capsule™ has been instrumental in helping me get my business and brand off the ground. I've found clarity in what I want to do, who I want to serve, and how to bring it to life in an authentic and aligned way.
– Jenna M.
I love that this process allowed me to bring together both my soul-based ideas and purpose with smart, savvy business acumen. I’m SO happy I invested in myself and my purpose to help me bring all my ideas together!
I am here to teach you a new way to see (and think about) your business, empowering you to integrate and expand all aspects of your business, brand, and being – while staying rooted in purpose as your business (inevitably) grows.
See the ripple effect of the impact you're having by showing up in your true purpose & potential
Feel the joy that comes from being fully self-expressed and embodied in your brand & business
Be equipped to make decisions and simplify your business in an easeful way
Reach (or exceed!) your business & financial goals in a way that feels good
use your brand strategy to make strong business decisions, like which products or services to create (or scrap) or how to design your client experience
create your unique brand positioning in the context of the marketplace, your dream clients, and your ultimate purpose
achieve clarity and focus in your branding, marketing, and messaging (so you stop getting distracted by what everyone else is doing)
Integrate your business's purpose, vision, values, serving, offering, mission, aesthetics, name, and voice in a cohesive, aligned way
Most brand and marketing questionnaires, programs, and courses barely scratch the surface of the elements and concepts that create truly resonant brands. These foundational components are often overlooked, rushed through, or not adequately explored, making business owners wonder why they aren't getting the business results they desire.
The experts will tell you that brand-building is essential for success, and they may even tell you what it entails (like getting clear on your purpose, vision, niche, positioning, or aesthetics) – but they aren't teaching you how to actually develop them... and most importantly, how to integrate them with all aspects of your brand & business.
Short answer: every phase. Long answer: we usually find the sweet spot is at the 3-5 year mark. It's around this point that an entrepreneur will feel the discomfort from outgrowing the "1.0" version of their brand. Their vision and offerings have evolved, their expertise has grown, and their clients have grown too. The Brand Capsule™ helps them get clear on who they are now, integrating their hard-won learning and growth.
However, dozens of new entrepreneurs have deeply benefited from this process. The Brand Capsule™ has allowed them to build their business faster and on a stronger foundation, and is a process they can revisit at every new phase in their entrepreneurial journey.
First things first: brand strategy is business strategy through the lens of your brand. Brand identity (also known as branding, or brand communications) is one of the many ways through which your brand strategy comes to life. The Brand Capsule™ focuses on brand strategy, including some high level visual guidelines. If you're not a proficient designer, though, we highly recommend you work with us (or another experienced designer) to bring your brand visuals to life. Our Brand Strategy & Identity package would likely be the best fit for you.
For added context, check out our videos on the difference between brand strategy and brand communications and how to save money on design projects.
If your business is large or complex, or if you have extensive design needs, our Co.Creative team can facilitate a custom Brand Capsule experience for you. We move through 3x 2-hour workshops to uncover the raw material, then synthesize our findings together in an Ideation workshop. Our typical delivery time is 1-2 months, depending on everyone's availability.
Post-Capsule, we can carry the strategy through to logo design, website design, marketing & content strategy, photography and videography (location dependent), and more. Schedule a Discovery Call to see what the best fit is for your unique business.
We believe there is a new way to build impactful businesses & brands. A simpler way. A lighter way. A way that is rooted in purpose and authenticity. A way that cuts through the noise and lets the heart & soul of your business shine through. A way that creates deep resonance and lasting impact with the people you are here to serve.
We believe most business’s challenges can be solved by going to the root, the core, the brand. Knowing who you are, what you do, who you do it for, and why. We believe some rules are meant to be broken if it means showing up in integrity & truth (and intelligent positioning). We believe in resonance. Alignment. Co-creation. And we believe that the best brands are built from the soul up... and lived from the inside out.
Our purpose is to (re)connect you with your purpose – to uncover the best and truest version of your brand, chisel it away, polish it up, and put it out in the world so that those who need you can find you.