where vision

meets passion

A way that is rooted in purpose and authenticity. A way that cuts through the noise and lets the heart & soul of your business shine through. A way that creates deep resonance and lasting impact with the people you are here to serve.

We believe most business’s challenges can be solved by going to the root, the core, the brand. Knowing who you are, what you do, who you do it for, and why.

We believe some rules are meant to be broken if it means showing up in integrity & truth (and intelligent positioning). We believe in resonance. Alignment. Co-creation.

We believe that the best brands are built from the soul up... and lived from the inside out.‍

We believe there is a new way to build impactful businesses & brands. A simpler way. A lighter way.

The stories you tell, the purpose you serve, the lives you change

Understanding what makes you unique, why people should choose you above all others

Identity – yours, theirs, and how the choices we make impact it

Making people feel seen, heard, and understood

Customer choice – and ultimately, business success – comes down to only a few essential things:

From the coffee you drink, to the clothes you wear, to the car you drive – in each moment we are making choices that are (consciously or unconsciously) influenced by brands.

In a world where there’s so much noise, so much information, so much… well, BS... how do you stand out? How do you make a difference? How do you make people see you and choose you?

Meaningful success isn’t predicated on a pretty logo or website. It’s not about having top-notch SEO or thousands of Instagram followers (although those things are all nice). Because ultimately, if you don’t know who you are, the best tactics in the world mean nothing.

Everywhere you look, you’re seeing the product of branding.

Our Purpose

Our purpose is to reconnect you with your purpose – to uncover the best and truest version of your brand, chisel it away, polish it up, and put it out in the world so that those who need you can find you.

As a professional strategist and co-founder of BrandPsyche™, Tyler empowers businesses as they develop their marketing strategies and brand storytelling techniques. He ensures that every activity is intentionally aligned to execute transformative marketing strategies that meet and exceed client goals.


Tyler Massie

Brittany is a strategic writer and co-founder of BrandPsyche™. She communicates the heart and soul of our clients’ businesses by tapping into what sets them apart and writing outside the box. With a BA in English and a Certificate in Business and Technical Writing, she helps our clients develop a deep resonance with people they love to serve.


Brittany Veenhuysen

Art Director & Graphic Designer

Jodi Duncan

Jodi is an Art Director & Designer who brings passion, humour, and an eye for detail to every project. Her 8+ years of experience creating and advertising for mega-brands at agencies in Atlanta, San Francisco, and Los Angeles has honed her design and brand-building expertise, however her heart remains rooted in serving purpose-driven start-ups, small businesses, and entrepreneurs.

founder & CEO

Robyn (Hounjet) James

Robyn is a brand & marketing strategist whose education, experience, and intuition come together to help clients expand and articulate their purpose. Her unique ability to uncover the connecting pieces between where they've been, where they are, and where they want to go is what fuels our clients’ strategic & creative direction, giving them the clarity and confidence to see what’s possible.

meet our co.creators

Ian is an award-winning designer who creates intentionally crafted communication materials for both companies and consumers. He specializes in creating brands, websites, and modern maps, and is a well experienced creative in many different fields of design. He brings together a wide range of inspiration and creativity to produce something truly unique and bespoke for our clients.

Designer & Photographer

Ian Ladd

our partners

A Gift for You

Free download

Feeling like your business has veered off course, but you can't pinpoint where or why? Work through this audit to uncover what's out of alignment – and what to do about it.


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